Motivational experts know that for anything to change, you must take action. Just knowing something, or just believing in it, doesn’t make anything happen. If you really want to go vegan, you actually have to take action and make it happen.
One of the best ways to motivate yourself is find something that has extreme leverage over your current habits. What does this mean? Well, here’s my personal example: Before I went vegan, I was an absolute cheese addict. I always say in my lectures that the day before I went vegan, my four food groups were Swiss, Havarti, Cheddar and Chocolate! If you had told me that I would be going vegan, I never, ever, would have believed I could do it. However, after reading Diet for a New America, in just 24 hours things changed overnight. What I learned in that book about how food affects our health, how the animals are treated in the factory farms, and how food production methods are affecting the environment, literally shocked me into giving up meat and dairy products instantaneously. The knowledge was so compelling that it had leverage (or priority) over my current habits.
This is not uncommon when people tell you how they went vegan. It is very much like when my neighbor, who smoked for 54 years, was told he had a mass on his lungs. Until that day, he always laughed and said he didn’t mind dying of lung cancer because he was 72 and was going to die soon anyway. When that mass showed itself on his lungs, boy, did he change his mind quickly! Just like I quit eating all animal products overnight, he also quit smoking overnight. This is the power of leverage.
So if you notice that I often encourage people to read books like Diet for a New America, The Food Revolution, The China Study, and watch videos like Earthlings, this is why: these resources have been known to provide people with so much leverage over their current habits that they don’t need motivation or willpower anymore! If you’re still struggling to commit fully to the vegan diet, go pick up one (or all!) of the resources I just mentioned. My book, Vegan in 30 Days, also helps to break the diet down into manageable chunks. Good luck!